Performance Marketing | Marketing Analytics
10+ Years Industry Experience
Master in-demand skills, stand out in the job market, and unlock top-paying opportunities.
Transform your skillset to access premium opportunities and maximize your salary potential.
Master in-demand skills, stand out in the job market, and unlock top-paying opportunities.
Transform your skillset to access premium opportunities and maximize your salary potential.
97%
7 Lac LPA
Our Digital Marketing and Artificial Intelligence course is a transformative, career-focused program, combines hands-on training, live projects, and a 6-month internship. Backed by our 100% job guarantee or full refund, it’s not just education—it’s your ticket to a thriving career in digital marketing and AI.
100% placement guarantee or full refund.
No job guarantees. Provided only job assistance.
6-month internship alongside training.
Rarely provided.
Comprehensive 24 modules covering digital marketing, AI integration, tools, and advanced techniques.
Basic coverage of digital marketing with minimal focus on AI.
Hands-on experience with Gen AI tools (ChatGPT, Jasper AI, Filmora) and AI-based strategies.
Limited or no focus on AI integration in digital marketing.
15+ live projects with exposure to real brands and real-world problems.
1-2 simulated projects.
6x more hands-on training than conventional programs.
Minimal practical exposure.
Dual specializations in SEO & Performance Marketing and Social Media & Branding.
Single-track programs with no specialization options.
Access to a strong alumni network for career growth and networking opportunities.
Limited or no focus on alumni engagement.
Dedicated 1:1 mentorship, resume building, mock interviews, and job assistance.
Basic placement assistance, often limited to resume and Linkedin profile tips.
Includes a dedicated module for soft skills (client pitching, cross-functional collaboration, and communication).
Rarely emphasized in the curriculum.
Our curriculum covers 24 modules designed to make you job-ready. Each module is packed with practical assignments and real-world case studies to build a portfolio that sets you apart.
Practical Learning
Marketing & AI Tools
Training Duration
This foundational module introduces students to the core principles of marketing, helping them understand how to develop and implement impactful marketing strategies aligned with business goals.
Create a market research report by analyzing a selected industry, identifying customer personas, and developing an STP (Segmentation, Targeting, and Positioning) strategy for a real product.
This module teaches the basics of website creation, emphasizing the importance of user experience (UX) and user interface (UI) in developing high-converting landing pages and mobile-friendly designs.
Build a functional WordPress website with a landing page optimized for both desktop and mobile views. Implement a contact form, SEO plugins, and a CTA (Call-to-Action) section.
Learn how to create compelling content that engages audiences, boosts brand awareness, and drives conversions. This module covers storytelling, copywriting, and building an effective content calendar.
Draft a content calendar for a 30-day social media campaign. Include key content types such as blogs, videos, and interactive posts, focusing on brand storytelling and engagement.
This module dives deep into SEO strategies, covering both technical and creative approaches to improve website visibility and search rankings on platforms like Google, YouTube, and more.
Perform a Live website audit using SEO tools like Google Search Console or Ahrefs. Identify SEO issues (on-page, off-page, and technical SEO) and implement recommended optimization.
Master the art of planning and executing paid advertising campaigns using Google Ads, and programmatic ad networks. Learn how to track and optimize ad performance for the best ROI.
Design and run Live campaigns for Google Ads for an actual brand, including ad formats, budget allocation, audience segmentation, media buying, retargeting, and KPIs for tracking performance.
Understand how to build engaging social media campaigns across platforms like Instagram, LinkedIn, Facebook, X (Twitter), and TikTok, using both organic and paid strategies to maximize audience reach and ROI.
Design and run a Live ad campaigns using Facebook/Instagram, LinkedIn and X Ads Manager. Design ad creatives, select audience targeting options, set a budget, set retargeting, and analyze the performance metrics.
This module focuses on mobile-first strategies, video marketing trends, and creating high-converting video ads across platforms like YouTube, and Instagram Reels.
Create a short-form video ad (30-60 seconds) for a brand, using tools like Canva or CapCut. Optimize the video for mobile viewing and add captions for accessibility.
This module teaches students to leverage humor and consumer trust through viral memes and review management, boosting brand visibility, credibility, and organic growth with consumer-driven strategies.
Meme Marketing:
Review Marketing:
Learn how to leverage podcasts and WhatsApp for Business to engage audiences and build brand loyalty. This module also covers WhatsApp automation and paid messaging.
Draft and record a 2-minute podcast episode for a brand story. For WhatsApp, create an automation workflow for customer inquiries using a platform like Twilio or a similar API or Official WhatsApp for Business.
Learn how to manage and market products on popular e-commerce platforms like Amazon, Flipkart, and Shopify. This module also covers customer journey mapping and platform-specific promotion strategies.
Set up an actual product listing on a marketplace platform, optimizing product descriptions, keywords, and visuals to maximize visibility and conversions.
This module focuses on how to effectively partner with influencers to amplify your brand’s voice, increase visibility, and drive engagement. Learn how to identify, collaborate, and measure the impact of influencer campaigns.
Identify and shortlist influencers for a product campaign. Create a detailed influencer collaboration strategy, including objectives, partnership terms, and expected outcomes.
This module teaches the fundamentals of affiliate marketing, from setting up an affiliate program to partnering with publishers and tracking performance. Learn how to build scalable, performance-based affiliate partnerships.
Create an affiliate program proposal for a digital product, including commission rates, affiliate terms, and tracking methods. Design sample promotional materials for affiliate partners.
Understand the differences between traditional and digital PR and how to manage brand reputation through media outreach, press releases, and crisis communication.
Write a press release for a product announcement and draft a PR outreach plan targeting key media outlets and influencers.
This module focuses on monitoring and managing your brand’s online presence and reputation, including handling reviews, brand mentions, and crisis communication.
Conduct a sentiment analysis of customer reviews from platforms like Google Reviews or Amazon. Draft a response strategy for both positive and negative feedback.
This module covers email marketing strategies, including funnel creation, drip campaigns, segmentation, and automation, to engage and nurture your audience effectively.
Create and automate a 5-step LIVE email drip campaign using a platform like Mailchimp. A/B test subject lines and track the email open and click-through rates.
Learn how to use analytics tools to track website and campaign performance, optimize user journeys, and improve conversions using data-driven insights.
Generate a Google Analytics report for your website. Analyze key metrics such as bounce rate, user sessions, and conversion rates, and perform recommended optimizing landing pages.
Understand how to implement growth marketing strategies to acquire new customers, retain existing ones, and expand into multilingual markets through localized advertising and communication.
Create a multilingual ad campaign for a global product launch. Adapt the messaging for at least two different markets, considering cultural nuances.
Explore how to use CRM and automation tools to build and manage customer journeys, nurture leads, and improve customer engagement with minimal manual intervention.
Set up an automated customer journey in a CRM platform (e.g., HubSpot), including lead capture, email nurturing, and lead scoring.
This module explores the psychology of consumer behavior and decision-making, teaching students how to craft persuasive campaigns that resonate emotionally and cognitively. It combines behavioral economics with marketing strategies to optimize engagement and conversions.
Design a landing page or an ad campaign that targets a specific emotional trigger (e.g., urgency, trust, or exclusivity). Use heatmap analysis and A/B testing to evaluate and improve its performance.
This module teaches students how to develop long-term digital strategies that align with business goals, position the brand competitively in the market, and sustain growth over time.
Develop a comprehensive digital marketing strategy for a new product launch, including audience segmentation, messaging alignment, positioning and platform-specific tactics.
This module encourages students to think creatively and explore unconventional marketing techniques such as AR/VR, Metaverse branding, and interactive experiences.
Design a concept for a virtual/physical product launch event using creative elements and propose out-of-the-box engagement strategies for attendees.
Master the use of design tools like Canva, Photoshop, and Gen AI-based platforms to create compelling visuals for ads, social media, and web pages.
Create a complete ad set (static image, carousel, and video) using Canva or Photoshop for a brand campaign.
This module bridges the gap between technical expertise and effective collaboration, ensuring students excel in real-world scenarios within both agency and in-house roles.
The capstone project allows students to apply their knowledge by creating a comprehensive digital marketing strategy and presenting it as a real-world case study.
Develop a complete multi-channel digital marketing campaign for a given brand, including content plans, paid ads, SEO strategy, and a performance tracking framework. Present the project for peer and expert evaluation.
This specialization focuses on leveraging AI to enhance search engine rankings and optimize performance marketing campaigns. You will master advanced SEO techniques, predictive analysis, and AI-driven tools to deliver measurable results.
This specialization equips you to use AI-powered analytics and tools to craft impactful social media strategies. From audience segmentation to content personalization, you will learn how to build brands and foster engagement in innovative ways.
Performance Marketing | Marketing Analytics
10+ Years Industry Experience
Performance Marketing | Conversational Marketing | Content Strategy
12+ Years Industry Experience
Digital Transformation | Enterprise AI Adoption
25+ Years Industry Experience
Upon successful completion of the course, you will receive an Industry-Recognized Certificate that validates your expertise in Digital Marketing and Artificial Intelligence. This certification showcases your skills and commitment to excellence, making you stand out to potential employers and clients.
Gain industry exposure with live projects led by experienced faculty, designed to mirror real-world challenges and build job-ready skills.
Industry Projects
Optimizing product listings and creating PPC ads.
Conducting a full SEO audit and recommending optimizations.
Building a cross-platform brand identity.
Collaborating with influencers for brand promotion.
Developing ad placements for streaming platforms.
Working on live projects with real brands and a 6-month internship gave me unparalleled exposure.
Fresher
I am now employed at a top e-commerce firm and it’s all thanks to the course’s practical approach.
Fresher
Leading marketing campaigns at a top tech firm feels like a dream come true.
2 Years of Experience
Working with one of India’s top digital agencies as a Digital Strategist has been an amazing journey.
3 Years of Experience
The support team and trainers were instrumental in helping me refine my skills and succeed in interviews.
Fresher
Leading digital campaigns as a Performance Marketing Executive has been exciting.
1 Year of Experience
4-Step Process to Apply
Candidate must be in college or with 0-3 years of work experience
Provide your basic profile details and submit the form to begin your journey.
Our counsellor will connect with you to assess your readiness for our intensive training and parallel internship program.
Shortlisted candidates will receive an offer letter. Secure your seat by paying the admission fee promptly.
Pay the tuition fee within 2 days of receiving the offer letter or before the batch start date, whichever comes first, to confirm your enrollment.
No prior experience is required. The course is designed to accommodate beginners and professionals looking to upskill.
The Digital Marketing and Artificial Intelligence course duration is 11 months, including a parallel internship.
You will receive 6x more hands-on training compared to traditional programs, with over 750+ hours dedicated to live projects, practical exercises, and industry applications.
You will receive 6x more hands-on training compared to traditional programs, with over 750+ hours dedicated to live projects, practical exercises, and industry applications.
Upon completion of Digital Marketing and Artificial Intelligence course, you’ll qualify for roles such as:
Our 100% job guarantee ensures that eligible candidates either secure a job or receive a full refund of their tuition fee. To qualify for the refund, students must:
Placement assistance begins in the 4th month of the course and continues up to 7 months post-course completion. If you don’t secure a job within this time and meet the eligibility criteria, your tuition fee will be refunded.
If you meet all eligibility criteria—attending at least 95% of classes, completing all projects and assignments, successfully finishing the internship, and participating in all scheduled interviews—and still do not secure a job within 7 months of the course completion date, we will refund your 100% tuition fee.
Please note that candidates who secure a job independently during this period, including during the training phase, will not be eligible for a refund. This is because our comprehensive program, which includes rigorous technical education, soft skills development, and placement preparation, is designed to empower you to achieve job success, even outside of our placement services.
No, all fees are transparent. The tuition fee covers training, mentorship, and placement assistance. Additionally, we charge a non-refundable admission fee for shortlisted candidates to reserve their seat. This fee also covers administrative costs, such as application processing, seat reservation, onboarding, access to learning software and tools, and other operational expenses.
Yes, in this course, all students pursue dual specialization in:
This ensures a comprehensive skill set, empowering students to excel in both technical optimization and creative brand strategies, enhanced by AI tools and techniques.
Yes, upon successfully completing the course, you will receive an Industry-Recognized Certificate, certifying your expertise in Digital Marketing and Artificial Intelligence.
Yes, we assist in acquiring additional certifications, such as Google Ads, Facebook Blueprint, HubSpot, and many more.
You can pay the course fee using the following payment methods:
Debit/Credit Cards
UPI Payments
Direct Bank Transfer
Yes, we offer a No-Cost EMI option to make the tuition fee payment more manageable. You can choose an EMI period of up to 12 months, providing flexibility and ease of payment.
Our course counselors are here to assist you with all your queries and guide you through the application process.